Placeholder Image


Co founder of The HOW People, freelance GP, Mum of 4, Home/World/Flexi schooler. Lover of road trips, travel, friends, start up businesses and the great outdoors.

Happiest in the mountains or by the sea with husband Davey and the kids. Wants to see as much of the world as possible with her family. 

One of her daughters is 13 yrs old. She is a lover of adventure, her friends and Tik Toc.

Like every teenage girl.

Passionate about making and taking opportunities, Jo is excited about all the HOW plans. "HOW is having a really positive impact on the girls we have worked with so far and we are so excited to continue building on this."


Placeholder Image
Polly Crook


Co-Founder of The HOW People, with a background in design, and a career in the action sports world.

Beach obsessed Mumbles native, with two salty sandy children. Trying to be as environmentally conscious as possible.

A family of outdoor addicts. There is nothing Polly loves more than an adventure somewhere around the world, or an everyday doorstep adventure. 

A self confessed doer with the inability to take no for an answer.

"Tell me I can’t do something. I dare you."

"Some might call me a bit bossy, but I like to think I’m being assertive! I can’t argue with the people that say I talk a lot."

"My Dad’s mantra about his children growing up was ‘Give them roots, and give them wings’ That’s why I’m doing this. I love making things happen."

Powered by Kajabi