
Enrolment ends 11.55pm GMT Monday 1st Feb
HOW Inspire is a membership for teenage girls between 11-16 yrs
Connecting girls to role models, mentors, experts, coaching and a unique, exciting digital community
HERE ARE SOME QUESTIONS FOR YOU...
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Are you worried about the lack of connection and community for your teen girl at this tricky time of lockdown and reduced social contact?
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Are you trying to support, encourage and raise a confident, well-rounded teen daughter in a world full of external influences?
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Do you wish your daughter had more mentors and role models in her life to inspire and guide her?
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Do you feel that the education system is struggling to provide the 'life skills' your daughter needs?

LET'S DIG STRAIGHT INTO SOME DETAILS BEFORE WE TELL YOU MORE ABOUT US AND ANSWER SOME FAQ's
Here's how it all shakes out...
We use the pillars of The HOW People (Happiness, Opportunities and Wellbeing) to create the framework for our HOW Inspire membership calls. Weekly LIVE calls on Zoom (Thursday 7pm) with Polly and Jo are inspiring, relaxed, inclusive and most of all FUN! We talk to all sorts of people and bring some amazing content to your teens. Bringing role models in their late 20's along with older experts we focus on personal development, positivity and enjoyment.
These are some of the subjects we look to cover within our calls. We reach out to speakers and experts from all walks of life to come and talk to us; their career path, things they'd do differently and what advice they would give to their teenage self.

Happiness
- The keys to confidence
- Building resilience
- Growing self-belief
- I CAN do this
- Who I want to be
- Healthy friendships
Opportunities
- Communication skills
- Vision boarding
- Money matters
- Facing fears and adventure
- Presenting skills
- Dealing with change


Wellbeing
- Eating and drinking
- Kindness and gratitude
- Sleeping well
- Worry well
- Journaling
- Goal setting
A sneaky peak into our HOW Inspire membership calls
Here is what you're going to learn on a Parent's call with Head coach and mentor Amanda Morgan Thomas who will do a session in May:
- How to parent with confidence in these tricky years
- How to grow your parenting resilience
- Potential problems you might face and how to manage them
- Extensive Q&A sessions to work through specific issues
IF THAT SOUNDS INTERESTING THEN KEEP READING
You know things need to change...

#1
When you spend a lot of time worrying about your teen during these difficult times and you want to chat about something other than school, lockdown and Covid!

#2
When you can tell she needs to have the influence of mentors and other adults. You wish she was inspired and excited about life ahead but realise that is so hard

#3
When you feel she needs to gain confidence to help her to a successful life ahead and would benefit from some outside support from mentors and experts
WHAT ABOUT A SUPPORT NETWORK?
I thought only athletes had coaches and mentors?
Sometimes you are just not sure where to turn, or who the right person is to get involved. Parenting teens is hugely rewarding but also super tough, we know this as we have teens and children of our own.
Other adults and role models are really important in the life of our teens and these are lacking due to our social restrictions at the moment. Face to face interactions with teachers, parents friends, sports coaches.
Sometimes teens need to chat through things with friends, other times it's teachers, colleagues, or a friend of a friend with kids the same age.
At this time, when self esteem is at an all time low and anxiety in our young people is at an all time high why wait until crisis point. Prevention is better than cure. That is why we value coaching and mentoring so much at this age.
What about coaching and mentoring?
- A coach can help you find your own solutions to any problems or challenges you might face
- A mentor can guide you to help find ways of being your best self in any situation
- Our coaches ask thought-provoking questions helping teens make important decisions, recognise behavioural changes and take action
- Outcome from coaching and mentoring is showing signs of improvement or positive change in the desired performance area: we work on goal setting regularly to encourage this
IT DOESN'T HAVE TO BE THAT WAY.
Imagine how it would feel to...

Know your daughter has the tools and support system of peers, mentors and coaches to guide her through these teenage years

Know you are supported for those times when you just need advice from an expert or someone who has been there

Know that no matter what, your daughter has a network she can contact with when she is feeling up or down, never having to worry that she might be struggling

INTRODUCING
HOW Inspire

A unique and exciting digital membership hub. HOW Inspire connects teenage girls between 11-16 yrs to role models, mentors, coaching and community.
Growing confidence and resilience while inspiring girls to carve their own path with the help of mentors and role models.
The first of its kind in the UK, founded by GP, flexi schooling Mum of 4, Dr Jo Watkins along with Mum of 2, design, strategy and design queen Polly Crook. Content is delivered via fun, interactive weekly LIVE calls (Thursday 7pm) which are recorded and stored exclusively for the members in easy to use software. "Like a weekly digital hug"
The results speak for themselves...
“I’m not sure where to start with ‘general’ feedback - I’m so thankful that both my girls have been a part of The HOW People. I think that this is going to be life altering for so many young girls. At this tricky time when self esteem is being formed, you are showing young girls that there really is more to life than the fake reality that social media is creating."
Rhian, South Wales. Mum of twin 13 year old girls, HOW founding members
"The confidence you have given the girls, the way you both treat them as important individuals with voices that will be heard and the bonding you encourage between them. This is a tricky age when they are on the cusp of being a teenager as well as discovering who they are. I remember feeling so socially awkward at this age, difficult to know where your place is.
Anna, North London. Mum of 12 year old HOW founding member




Ready to secure your daughter's spot in the membership?
LET'S WRAP IT ALL UP
Here's what she'll get when you join.

Weekly LIVE Zoom calls (50 mins) (recorded and uploaded for catch up in your own time)
Coaches, mentors, experts and role models chat with co-founders Jo and Polly. Thursday 7pm GMT on Zoom.

1 x LIVE Parents Zoom call with expert coach Amanda Morgan Thomas (May)
An interactive session with lead coach and mentor Amanda Morgan Thomas with pre-call questions and Q&A responses. These are carried out in May, Oct and Dec.

Back catalogue recordings of over 30 inspiring sessions plus The Advice Hub
Exclusive access to our full library of recorded content. Coaching calls, panel calls, role models from all walks of life, from Ecology to Architecture, Design to Olympians.

FREE access to any HOW Buy One Give One Teen Workshops RRP £15
Our expert coaches will be giving workshops to our teens on a huge variety of topics from Building resilience to Worry Well. These happen every few months in the membership and ALL will be free to members.

Be part of a progressive, helpful and inspiring network of women.
Want to make sure your daughter is getting the most out of her teenage years? You are in the right place. Your daughter will feel part of an inspiring and developing tribe of awesome women and girls and can take up One to One sessions at extra cost as needed.

Access to 'The Know HOW' A digital course based on the HOW Wellbeing Framework
Written by The HOW People co-founder Dr Jo Watkins in collaboration with Psychotherapist Joanna Williams. This course delivers better physical and mental wellbeing using recorded and live content. RRP £99
When you think about all the resources and friendships your daughter will have access to, this is really a no brainer purchase. Especially with the money back guarantee and free vision boarding workshop. All this for the price of a coffee and a cake.
CHOOSE YOUR MEMBERSHIP
BONUS OFFERS FOR ALL MEMBERSHIPS
FREE Vision Boarding Workshop RRP £15
FREE Worry Well Workshop RRP £15
PLUS
FREE #BFF code for a friend for ONE MONTH FREE in Feb
PLUS
Entries into our prize draw worth over £100
PLUS
Sign up BEFORE midnight on Sat 30th Jan and get 2 extra entries into the prize draw
Gift options are available.
Buy it for a loved one or as a random act of kindness for someone you know.
See below.

Doors closing...
Secure your daughter's spot now
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100% MONEY-BACK GUARANTEE
You're covered by our guarantee.

We want you to have a great time and enjoy your membership. Try us out for 1 month and if for any reason you no longer want the membership, send us an email and we will refund 100% of your money.
Yes that is right, if you and/or your teen are not satisfied you have 30 days from purchase for a FULL REFUND.
*Cancel anytime
Have any further questions? Email [email protected] and we would love to speak with you.

MEET YOUR HOW FOUNDERS
Hey there, we are Jo and Polly.
Here is a little more about us...
JO WATKINS
Co founder of The HOW People, freelance GP, Mum of 4, Home/World/Flexi schooler. Lover of road trips, travel, friends, start up businesses and the great outdoors. As a GP, Jo sees first hand the increase in anxiety, decrease in self esteem and the stresses that are on our teenage girls.
The internet, constant comparisons on social media, the bigger concerns of the world. These are all having an impact on young people and she wanted to do her bit to help.
Happiest in the mountains or by the sea with husband Davey and the kids. She wants to see as much of the world as possible with her family.
One of her daughters is 13 yrs old. She is a lover of adventure, her friends and TikTok. Like every teenage girl.
Jo understands exactly what goes on in a teenage house!
Passionate about making and taking opportunities, Jo is excited about all the HOW plans. "HOW is having a really positive impact on the girls we have worked with so far and we are so excited to continue building on this."
POLLY CROOK
Co-founder of The HOW People with a background in design, a career in sales and strategic development for a global sports brand and currently working in development for a charity in the 'Sport for development' sector. Polly is a beach obsessed Mumbles native, with two small children who are never happier than slightly feral and exploring rock pools.
Polly and her husband Dan try to be as environmentally conscious as possible, whilst teaching their kids how they can have a positive impact on the world.
Polly is the first to admit that growing up, education was her Kryptonite. People are always shocked when they find out that the incredibly ambitious, confident, spreadsheet queen they know today, actually left school with only three GCSE's!
After finding out she was dyslexic at an early age, those school years were pretty tough. No matter what anyone told her, she always felt like a bit of a 'thicko'.
Everything changed for Polly when she met an unlikely mentor in sixth form who saw straight through her outer shell, and taught her the difference between being confident and having no self confidence. This pivotal moment gave Polly the confidence to resit her GCSE's finally go on to University to study design. Something she thought a 'thicko' like her could never achieve.
That is the reason that Polly believes in the incredible impact that a mentor or role model can have on the lives of young people. Because for her, it was the moment she began to believe in her abilities. That you don't have to be great at spelling to achieve great things.
"Tell me I can’t do something. I dare you.
Some might call me a bit bossy, but I like to think I’m being assertive! I can’t argue with the people that say I talk a lot.
My Dad’s mantra about his children growing up was ‘Give them roots, and give them wings’ That’s why I’m doing this. I love making things happen."
STILL HERE?
Good, because there's something
Laurene needs to tell you.
"I am incredibly impressed with what Jo and Polly have managed to create with How People digital membership in such a short time. Mentoring young women to dream, to act and to connect with others are essential elements to building strong women of the future.
I enrolled my daughter in The How People digital membership hoping that her confidence would improve. It seems to be working! She has benefitted from inspiring speakers and practical workshops on many different topics: from personality types, creating a purposeful vision board, to becoming more social media savvy.
She has consistently been introduced to energetic, successful, and authentic female role models, (entrepreneurs, scientists, interior designers, environmentalists) and for that I am so grateful!
Jo and Polly honour parent involvement with timely communication and are appreciative of parent feedback. The How People’s mission is to “Encourage happiness. Take opportunities. Look after your wellbeing” and that is exactly what I want for my daughter. Thank you, How People!"
- Laurene Head, Calgary, Canada. Proud mum of a 16 year old, HOW Membership founding member
HAVE A QUESTION?
Frequently Asked Questions
We are busy enough already and sick of Zoom. Why would we do this once our kids are back to school?
Did someone say BONUSES?
What is the weekly commitment?
How much content will we get weekly?
How can you make sure you only have teens in the membership?
How long is my commitment for?
What if my teen can't ever make the live sessions? Is it worth it?
What about BOYS and under 11s?
What if we miss a week?
What if my teen is not on social media?
Are your experts CRB checked?
I see you have a guarantee, how do I cancel if I am not happy?
What will you do if one of the girls is distressed or upset?
What should I do if there is something i'm concerned about?
Ready to secure your daughter's spot in the membership?

This is our real life.
Life can be messy and wonderful and scary and changing all the time. We embrace the chaos, and turn it into memories and conversations that our children will remember their entire lives.
Honest. Funny. Driven. Inspirational. Ridiculous.
Apparently, these words describe us both very well.
With very different stories to get us to this place.
A place where we are here, doing this, together.
Both following our passions and loving every minute of what we are doing.
Our stories. Our paths to get here...
Intertwined in strange ways along our lives despite growing up 200 miles apart.
We will tell our stories along the way, and to try and paint the picture of what got us to now.
We get by on crazy work hours, maternal guilt, silly sleep hours and wondering if we are getting it all 'right'.
Well, if you have read this far, we would love to see you on the ride with us. Your daughter will thank you!
LET'S GET HER STARTED
Choose your Membership
BONUS OFFERS FOR ALL MEMBERSHIPS
FREE Vision Boarding Workshop RRP £15
FREE Worry Well Workshop RRP £15
PLUS
FREE #BRINGABUDDY code to give to a friend for ONE MONTH FREE to join your daughter during February.
PLUS
Entries into our prize draw worth over £100
PLUS
Sign up BEFORE midnight on Sat 30th Jan and get 2 extra entries into the prize bundle draw
Gift options are available.
Buy it for a loved one or as a random act of kindness for someone you know.
See below.
BEFORE WE GO, WHY THIS AND WHY US?
We are here to help support you and your daughter for as long as you need us. Complementing your parenting and her school environment.
We know how hard it is to get it right. In fact, it is impossible to feel you have got it right!
Work life balance, the extra stress around the pandemic the guilt of not being around to help with home schooling or finding the home schooling just really hard. That is OK!
We know how much there is to worry about at the moment in terms of external influences. Social media, pressure to look or behave in a certain way, fake reality and trying to find their place in the world. Not to mention the stress of the exam based school system, the potential to not be able to do work experience or work in a local cafe given the global pandemic. These are the things our teens are currently dealing with.
We are mothers too. Jo is a GP with a 14 year old girl in her family, so knows the challenges that brings first hand.
We are doing our best to bring up kind, well-adjusted kids who are growing up in front of our eyes.
We want to help you and your daughter grow, learn and challenge these factors together and as a result feel more connected. Some teens join on their own for our LIVE sessions every Thursday and it is THEIR time, THEIR space to listen, chat if they want and just be. Others have it on to watch with their family around so they can listen in too. It is a family membership. We have had lots of parents really enjoying the sessions too! Some watch on catch up in their own time.
Whatever works for you.
Hopefully we can help you grow and maintain that strong bond to deal with whatever life throws at you becoming mentors to your daughters offering them well needed INSPIRATION to walk their own path in life.