Welcome (back) to 'Little black book of independent business' 

**An evolving list of makers, creatives and businesses from Wales and all over the UK**

Sadly, since we first compiled this list some businesses have not been able to survive the crazy couple of years in retail. We wish you well for your next chapter


Local and independent retailers of non essential goods have taken a battering in the past few years. Living in Mumbles, a vibrant village in Wales full of small businesses, we have seen this first hand and are doing our best to support locally.

The reality of shopping in 2020 and 2021, lock down, a pandemic, busy lives and convenience also takes us to online shopping. This Christmas, try and think about whether you can buy and support an independent business in person, or online, run by an individual or family who will do a fist pump or a happy dance when your order drops into their inbox. It might take a few more days to arrive but they'll be doing a #HOWhappydance and it will make a real difference. 

Shop Local. Shop Independent. Shop Small. 


Jo and Polly


Instagram @thehowpeople

Facebook @thehowpeople 

**Not featured but want to be? Drop us an email
[email protected]**

Our little black book of independent businesses... 



Decorative Salvage North West family owned business: storytelling decorative antiques and architectural salvage from India. Furniture for indoor, outdoor, retail and events and so much more 

Lisa Valentine Shop Lisa in Cardiff has lots of lovely Christmas gifts and decorations in her online shop

Melin Tregwent Rugs, lamps, gifts and more. Woven in Wales

Gower Gallery Beautiful pieces of art, prints, bespoke pieces. A favourite on Mumbles high street 

Woodcraft  Homewares hand crafted from solid wood in Kelsall, England 

Cinders Lifestyle Turning unloved items into beautiful pieces of furniture 

Magenta Trends trend led pieces, Scandi, traditional, beautifully designed

Rossiters of Bath Interiors, gifts, candles and all sorts from every Bath resident's favourite home store

Seed Home Designs Fabric, homewares and gifts, Cornwall UK

Feather and Nest are a lifestyle store selling home, gifts & houseplants



Spiffy The Happiness Shop A shop stacked full of positivity, joy and inspiration. Books, gifts, cards. 

Keep + Kind Sustainable and stylish gifts, beauty, home and accessories

Good Things Seeking out ethical and sustainable gifts that support charities, empower people and protect our planet

Sensationery Susanna is an 11 year old tennis playing entrepreneur from South Manchester who loves sport and stationary and has combined them in a business

Blue Brontide Award winning children’s gifts made to last. 

Dotti’s Parade Beautiful bespoke textiles and gifts 

Bombus Personalised, adventure and travel gifts

Liquorice Felts Heidi works from her home in Pennard, South Wales creating gifts and quirky accessories from felt 

Pick n Mix Art  stunning products using resin to create an ocean effect in gifts and unique pieces

IShouldbe Bright, quirky, unique graphics on bags, t shirts and prints. Amy has it covered

Mimi HQ With two shops in Hampshire this online store is packed with gifts, clothes, accessories and jewellery 

The Green Frog Vegan Store happy products ethically and sustainably sourced

Dream Team Party Co  Personalised Christmas gifts to help you celebrate the festive season. Stunning kids sleepover bags.

Cole and Co stunning candles, gifts and lifestyle products made in Wales.

Happy Self Journal A daily journal to promote happiness and develop positive thinking

Goodtobee organic wax wraps

Colour your Life Club Mugs, badges and stationary to make you smile

Love Labels Selling personalised gifts, products and custom labels.

Shakti.ism Ethically up-cycling saris into gifts, clothes, bags 

Honey Dot Design Colourful cards and prints

The Joy Filled Cup  products bringing a smile to journalling and creativity

Sally's Sunflower Active wear, hoodies, gifts and more. Spreading the sunshine! 

Little Nutkins Good stuff for kids. Books, clothes, toys and accessories 

Doris and Fred Personalised handbooks, notebooks, planners and organisational products 

Big Momma Knits Vibrant, fun and colourful knitware 

Poppy Lane Positive and happy paraphernalia supporting your mental health 

Baby Toddler Adventure  gifts for new mums, dads and babies  

Kate Avery Flowers Stunning DIY kits for flower loving creatives with video tutorials to accompany the kit. 

Jared Designs Jane specialises in cushions, embroidered art and personalised gifts (custom orders welcome)

Muri Home Yummy scented candles, scented hand sanitisers  

Sarah Pretherick Incredible handmade bags for every possible use 

Cornish Magpie design images with coastal/nautical gifts and homewares

A Life Sew Simple colourful home decorations and personalised gifts. 

Mummy's Bubble bespoke keepsake products from 100% Natural wool Pom Pom Felt balls, garlands, flowers and decorations

The Blue Elephant UK Thoughtfully presented and personalised handmade gifts 

Fused Glass by Claire Harris making fused glass gifts in a small studio in St Austell

Emporium of Illumination bespoke lighting, fabric lampshades and homewares from West Cornwall 

Nick Membery Pottery homemade, stoneware pottery inspired by and using materials from the Welsh landscape.

Khushikantha The place to go for ultra-soft, one-of-a-kind, multi-purpose baby blankets inspired by the Bengali kantha tradition, hand-stitched from reclaimed cotton.

Driftwood and Clay hand make seabirds from driftwood I collect and Clay. Each one is made by me with love

Sally Kent Glass Fused glass artist from Somerset 

Let it Bee Beautiful, sustainable, natural products and gifts made with help from their own bees!



The Goodwash Co A brilliant Welsh company. Changing the world one wash at a time. 

Grounds for Good  Coffee grounds repurposed as body scrub! 

Mallowsbeauty Another awesome Welsh brand, great for teen girls. Positivity and body image improving make up and products

Sudslure DIY beauty boxes. Know what goes into your products. Scrubs and balms.

Surf Girl  Gifts, apparel and magazine subscription 

Bliss Therapies Handmade aromatherapy products 

Fox Glove Fragrances Luxurious home fragrances and soaps 

Liliwen Herbs  Bodycare products and more made from herbs made in Wales 



Emily One Little Hut  Emily uses the finest quality eco sterling silver and gold which is 100% recycled, and ethically sourced gemstones in her designs, which focus on nature and coast

Hannah Megan Jewellery. Handmade jewellery, made in Wales

Wanderlust Life Jewellery  South Devon based. Super simple, beautiful jewellery

Nalu Beads Surf jewellery made by the sea in Devon

Croyde Sea Glass handmade sea glass and silver jewellery from Devon 

Dusty Rose Colourful jewellery from polymer clay and resin 

Lydia Miriam Design Ethical jewellery supporting artisans in Equador 

Frilly Industries Illustrative, statement, laser cut jewellery 

One of a Kind Club contemporary jewellery to inspire confidence and celebrate uniqueness 

Element Jewellery contemporary jewellery from a lovely shop in Yorkshire 

Pretty Pink Jewellery Ilana and Amalia have created some beautiful Eco-Jewellery from renewable and sustainable vegetable ivory from South America

Sarah de Larrinaga Delicate gemstone and silver jewellery, handmade in Cornwall 

Dorsya World map minimalist watches and meaningful silver jewellery inspired by love for travel

Amelia Stone  Bristol based silver jewellery designer. Contemporary, affordable inspired by the sea

Pooja Jeshang Jewellery Handmade jewellery  

Love Flo  beautifully designed & handcraft silver jewellery

Claii Jewellery handmade polymer clay jewellery and wall hangings. 

Stiwdio Mwclai has a goal to create colourful statement jewellery that makes you smile



Don’t buy books from Amazon! Shop local or read on.... 

Bookshop.org is an amazing national website supporting local book shops.

Please use one of the stores below. Both incredible independent book shops.

Cover to Cover an independent book shop in Mumbles, South Wales

Rossiter Books A family run business run by Vicky and Andy in Ross on Wye



Tom Frost Stunning art and gifts for animal lovers

Box Prints Bold, bright and never dull prints for your wall. 

Stanley Chow  Unique character art from Manchester artist

On a Sixpence An arty fusion of sport and science. Just have a look! 

Allihopa Imaginative creatives making life a little less beige

Bruce Doscher Cycling posters and gifts

Little Big Art  Lego Art with a playful twist from Andy in Cardiff 

Travel Prints Wales Always be by the sea with these stunning Travel prints from Laura Lowe 

Katherine Jones  Pen and ink drawings of (mainly) Welsh places and memory boxes. 

Rebecca Jory Art  Gower and seaside art, prints and cushions 

Block Art Stationary, prints, homeware from the Scottish Borders 

Woodbird  Bold personalised art prints inspired by the river 

The Blue Fox Company Things They Like - unique personalised prints based on things your loved one likes

Inspired in Brockley Artistic paintings and jewellery in the most eco ways possible

Beth Garnett image maker creating prints, cards and giftware showcasing grumpy cats, confused birds and women losing patience with the world.



So Cocoa A boutique chocolate shop specialising in gourmet and luxury chocolates, bespoke hand made cakes, Gower Cottage brownies, and chocolate gifts.  

Cocobean Brownies There is always room for a Coco Bean brownie 

Gower Cottage Brownies Kate and her famous brownies and Brownie butter

In the Welsh Wind Gin Our favourite Gin palace in West Wales. Maverick distillers, crafting bespoke spirits

Blossom & Nectar Honey Gin made with Tamzin’s honey in Wales

Penylan Preserves  gift boxes, chutneys, jams and marmalades. Perfect for Christmas.

Wild Pickle  Emma a fermenting, foraging foodie and her pickles, fermentation goods and more. Vouchers available

Seed Chocolate the best chocolate in the world! 

Ashling Park Estate is a family run vineyard in West Sussex producing award winning sparkling wines, recently voted the best Cuvée & best sparkling Rosé in the UK

All sorts of Scrumptious Scrumptious handmade fudge, marshmallows and chocolates. 

Nipper and Co organic teas for mums and their little ones 

Gourmet Dinner Lady The UK's FIRST postable grazing platter box 

Friends and Canines Something for our furry friends! Friends and Canines make and  post natural dog treats to any UK address



64 South  Sweatshirts, scarves, gifts and jewellery to make you smile 

Dry Robe Everyone’s favourite post cold water swim robe

Smoc Smoc The Welsh eco changing robe for all weathers

Howies Merino base layers and more outdoor kit

Huna Sleep Sustainable sleepwear from West Wales

The Wellworn Beautiful clothes without compromise designed by Emma 

Finesterre Functional and sustainable products from Cornwall 

Mutha Hood Goods Empowering girls and women through meaningful merchandise 

We are thought Contemporary sustainable style 

Bulljam Art  skating and Bulljam apparel from Dave in Mumbles

Hiut Denim Our favourite and very special jeans makers in Cardigan 

Ocean Daze Hand made clothes and gifts from Devon 

Little Tiger Blue Handmade clothing 

Bert’s Clothing colourful sweatshirts and more 

Hiatus Shop Sustainable sourced surf lifestyle and outdoor clothing based in Swansea 

Ocean Corduroy Surfing apparel from North Devon 

Jollie Socks Wear a pair. Share a pair. Jollie socks that care. 

Continent Clothing Brightening up our world with chaotically coloured clothing made and sourced in Gambia 

The Paper Crane Clothes inspired by adventure and travel from digital artist Rick Crane 

 Seafoam Surf Women powered surf wear labels that care for ethical and sustainable production 

Nanny’s Little Monkeys Clothes for children from newborn to 5/6 years 

Surfability Apparel from our favourite adaptive surfing team in Caswell Bay and charity gift vouchers available

Gower Up  Family run clothes retailer in Gower loves where they live and the great outdoors. 

Dydelion Handmade tie dyed clothing 

Ocean Rocks organic cotton T-shirts and tops. Ethically made, environmentally friendly and inspired by the Jurassic Coast. 

Fabulous Miss K Store Vintage clothes with a modern twist

Mermaid in England Magical colour changing swimwear for women and kids. No chemicals, just add water. Ethically hand made in South Wales.

Pickbu clothing A beautiful selection of hand made children's clothes 

Rose and Peach  Store Mens, womens and childrens clothing and accessories. Let your clothes do the taking!

More Than Swim eco-friendly and ethical swimwear and lifestyle products.



Born Nouli Activewear Leggings, yoga gear and active wear (including co founder Polly's favourite leggings!)

Yogibare Stunning, sustainable yoga products 

Yogi Pod  Bolsters, meditation cushions, eye pillows and homewares for sale

Designed by Sport active wear created by sports experts for sports enthusiasts

John Moore Sports Bath based independent sports and gift retailer have everything you could want for the sports fans!  

Sloganfit Fitness, yoga and loungewear. Ethically and sustainably sourced and screen printed with love 



The HOW People Join this groundbreaking digital community for girls aged 11-16 years old. This is exactly what all teenage girls need right now. A supportive, positive and forward thinking community of likeminded teens and awesome role models. Click here for full information and to join. 

Beach Fit Club Vouchers for membership available. Hugely popular yoga and HIIT sessions with Shan live and recorded.

Adventure She is a quarterly online magazine which empowers, educates and entertains through sharing the stories of amazing women.  

The Pilates Studio Mumbles Gift vouchers for online pilates virtual or in the studio.  

Surfability Our favourite adaptive surfing team in Caswell Bay offer donation gift vouchers 

House of Wellbeing Hypotherapy sessions and workshops on subscription. 

Start to Stitch online courses and workshops in sewing plus patterns to buy. Annie has recently launched her Start to Stitch Academy with a free course to get started.

Mindful Changes Hypnotherapy and women's wellbeing coach. Online courses, workshops and 1:1 sessions

Lisa Cuerden Yoga Offers online sessions, 1:1 sessions and retreats



Shop Small Love Indie Market Place 

Shoreline Partners Showcasing Kent's artists, makers and creatives 

Facebook: We are Gower virtual Christmas market 

Facebook: World’s Biggest virtual Christmas market 

Holly and Co  Holly is a BRILLIANT entrepreneur and founder of Not on the High Street and now Holly and co is a champion of all things independent and a female founders. Her marketplace, her podcast, her message, her love of life are infectious and so wonderful. Follow her, buy from her platform. If you are a founder or a maker  She is a voice for entrepreneurs and small businesses everywhere!  


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Find out more about our monthly community HOW Inspire for 11-16 yr old girls.
Find out more about our schools programme for Year 6 students called The Know HOW